Increased Brand Recognition
Your social media networks are enriching your brand awareness. They make you more recognizable and familiar with your existing and potential customers. A frequent social media user is more likely to involve in your project by seeing it for the first time in a facebook news feed. On the other hand, a passive customer may become highly interested after recognizing your brand in multiple networks.
Improved Brand Loyalty
Brands who engage on social media advertising are enjoying a higher loyalty rate from their customers. Social media deliver a a digital connection with your audience which is more likely to come back and be involved with your project more often.
More Opportunities to Convert
There are significant higher customer conversion rates than any other marketing channel. Every like, share, video, or comment you publish creates an opportunity for a new customer to react. This reaction is the first step in building your brand awareness and increases the likelihood for a customer visit to be converted into a loyal customer.
Increased Inbound Traffic
There is no reason to limit your brand awareness to people that are already familiar with your project or search for keywords that you are currently involved. Every social media channel your create is another root that leads to your site and every content you publish increases the inbound traffic that you will generate. Most importantly more traffic results in more conversions.